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Notes on fast, green web
Practical writing on performance, sustainability and running a small web business. The SEO engine of the site.
Performance·Jun 2026
Site speed = sales: what a slow website costs you
Speed isn't a technical nicety — it's revenue. Here's the data linking load time to conversions, how to find what's slowing your site down, and what genuinely fast looks like.
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How much CO₂ does your website emit — and why it's about money
Every visit to your website burns a little energy — and a little money. Here's how web carbon actually works, how to measure yours, and why a lighter site both costs less and sells more.
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